How To Convert Traffic Into Red-Hot Qualified Leads

There are only two components required to build a sustainable business online: content and traffic. Maybe you’ve heard that before, but here’s what you may not know.

You’ve got the traffic thing down. People are coming back to your site and they love what you have, but you still don’t have any buyers; or maybe you want to find more buyers.

What’s next?

Turn that targeted traffic into qualified leads.

How?

You’ve got to build a mailing list.

Build a mailing list and you’ll get in front of your prospects more often because the more often they see you, the more they will like you -- and the more they like you and become familiar with who you are -- the more likely they are to trust you. And when people trust you, they buy.

Having an email list is a good idea, right?

But how do you get started?

Use a Squeeze Page

Start sending your targeted traffic to a squeeze page. This is one of the most important pages you can have on your blog. A “squeeze page” is a way for you to capture qualified leads and build your list of subscribers. A squeeze page has one objective: to convert targeted traffic into subscribers of your Newsletter so you can build your mailing list.

Here’s how it works. When someone visits your squeeze page they’ll be asked to enter their name and email into a form. In exchange you’ll provide them with something that is of high value to them -- that’s the only reason they will give you their information -- because you have something that they want. It could be a free report or an ebook on a topic that is important to them. It doesn’t really matter -- what’s important is that it is compelling enough to get them to act.

The more often people subscribe, the faster you build your list. The faster you build your email list, the more money you make. It’s that simple.

Here’s a sample snapshot of a squeeze page that we use on our Blogging for Coaches site:

Here are 3 important tips to help you create killer squeeze pages:

Tip 1. Make your offer compelling and tie it to what your prospect wants. People act when they want something -- but not when they need something. If your solution is unique and they want it, you will increase your opt-in rates. Make sure to arouse some sort of desire on your squeeze page or it’s going to be a dud.

Tip 2. Your squeeze page should give your targeted leads ONLY one of two choices: subscribe or leave. Don’t put in other links or ads on this page because it can be distracting and bring down your opt-in rates. Remember, a squeeze page only has one objective: to convert targeted traffic into subscribers. Keep in simple and to the point.

Tip 3. Make sure to measure how your page is doing. If you send 100 targeted prospects to your squeeze page over a period of 30 days and 10 opt-in, then you have a 10% conversion rate. Not bad, but you could do much better.

I have squeeze pages that convert anywhere from 25% to as high as 43%. If you’re in that range then you’re doing a much better job. Think of it this way. If you get 100 people to your squeeze page each month and only 10 convert, it’s going to take a long time for you to build your list (and make money). But if you get your conversion rate up to 30%, then you just tripled the rate at which you build your list and your income.

The best way to know if your squeeze page is good or not is to ask yourself this question: What do I rate the offer on my squeeze page on a scale of 1-10, 10 being super-compelling and 1 being a dud. Keep tweaking your message and testing it until you create a super-compelling offer -- you’ll be glad you did.

Do you use squeeze pages? How is it working?

Watch the Video here:

Related posts:

1. 5 Tips to Quickly Build An Email List of 1,000+ Leads
2. 7 Essential Tips to Convert Traffic Into Leads
3. How to Create a Targeted Mailing List
4. Is a Targeted Mailing List All You Need to be Successful Online?
5. How to Drive Traffic to Your Blog – 4 Ways