Blogging for Coaches

Seth Godin is what I consider a new-age sales person, marketer, speaker, spokes person for anyone wanting to make a difference and create something special.  I recently saw him at the Art of Sales in Toronto.

9 Incredibly Shocking (and Relatively Simple) Ideas I Learned from Seth Godin

#1. 90% of people who show up at a car dealership already know everything about the car they want.  Note to Self: People are smart because they use the Internet before they buy.

#2. Selling is the transfer of emotion.  Note to Self: If I’m not emotionally engaged in what I’m selling, neither are my potential prospects.

#3. Creating and sending your message out over and over again is similar to dating someone.  Why aren’t you dating your prospects? (sending your message over and over again)

#4. Tribes: they are organized by a goal or culture

#5. There are people waiting for you to lead them (show up!)

#6. We are deeply ingrained to fit-in (with others, society, our cultures, religions, etc.)

#7. We need unique and interesting ways to solve problems (Here’s an example: More Money Now)

#8. Create something (content, a product, a service) that is phenomenol

#9. Get attention: make valuable things free (Just like these Special Reports)

#10. Bonus Tip: There are 2 things you must have in place before you make any sale: Attention and Trust

Building your online social media profile is a great way to help brand yourself, tell more people about what you do and how it can help them. It also helps you build credibility as a solution-provider, a business owner, an entrepreneur and a coach.

What most coaches don’t realize is that it’s just as important to build your online profile on “external” websites as it is to build the profile on your blog.

Why?

Because the people who find you on your blog need to know that you’re the real deal and that the information you have can be trusted.

Let me explain. (more…)