Seth Godin is what I consider a new-age sales person, marketer, speaker, spokes person for anyone wanting to make a difference and create something special. I recently saw him at the Art of Sales in Toronto.
9 Incredibly Shocking (and Relatively Simple) Ideas I Learned from Seth Godin
#1. 90% of people who show up at a car dealership already know everything about the car they want. Note to Self: People are smart because they use the Internet before they buy.
#2. Selling is the transfer of emotion. Note to Self: If I’m not emotionally engaged in what I’m selling, neither are my potential prospects.
#3. Creating and sending your message out over and over again is similar to dating someone. Why aren’t you dating your prospects? (sending your message over and over again)
#4. Tribes: they are organized by a goal or culture
#5. There are people waiting for you to lead them (show up!)
#6. We are deeply ingrained to fit-in (with others, society, our cultures, religions, etc.)
#7. We need unique and interesting ways to solve problems (Here’s an example: More Money Now)
#8. Create something (content, a product, a service) that is phenomenol
#9. Get attention: make valuable things free (Just like these Special Reports)
#10. Bonus Tip: There are 2 things you must have in place before you make any sale: Attention and Trust